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Not Global? Make Your SEO Local Friendly

 When devising a good internet SEM plan for a website, the location of the business and its targeted audience should be considered in order to make the best marketing decisions. When only operating in a particular local area, it is typically not necessary to attract customers outside of that area which should be reflected in any optimization efforts. Rather than wasting time and energy on global marketing efforts against other global competitors, community businesses will do much better by concentrating any efforts on reaching nearby customers, the ones who actually buy the product or service. Location Is Everything When marketing only to a regional audience, it is customary to use a town, city or other local name as part of the website's name or URL. That area name should be used as much as possible without overdoing it wherever possible, increasing the changes when indexed of being displayed for that query. Put location names in metatags, keywords and certainly within the body t

Web Content Writing and Writing Blog Posts With SEO Optimization

 Web content writing is an important skill . When writing blog posts or content for your website, SEO optimization is just as important as content quality. Both count! The quality of your web content is critical to the success of your website or blog in both of these respects. Many websites contain little other than graphics or photos and wonder why they never get a high ranking on Google - and let's face it; Google is the place to be! OK, Bing is not bad but neither Bing nor Yahoo is in the same class as Google. If you want to make it online, you must have at least a Page #2 ranking on Google - within the first 20 top ranked web pages. SEO Optimization and Google Ranking SEO optimization is important factor in your ranking. Google lists individual web pages and posts, not entire websites or blogs. Every one of your pages or posts must offer good content to readers. Each complements the other, and a site with one great page and another 10 pages totally devoid of content might pull

What Is Unethical SEO and Why Should It Be Avoided?

 If you are looking to hire an expert to improve your website's ranking on Google, the first thing you need to understand is the type of Search Engine Optimization (SEO) strategy that your service provider is planning to use. In general, SEO professionals employ either white hat or unethical SEO tactics. How would you know the difference? White hat SEO strategies strictly adhere to Google's guidelines. These guidelines are put in place to ensure that their users are getting the most pertinent and accurate information related to their search keywords. With white hat strategies, you don't need to worry too much when Google announces improvements in the current version of their search algorithm since most of these changes are geared towards weeding out SEO tactics that game the system. Unethical SEO strategies employ deceitful practices that are often against Google's rules to boost your page's ranking in the short term but can permanently damage your website's r