Not Global? Make Your SEO Local Friendly
When devising a good internet SEM plan for a website, the location of the business and its targeted audience should be considered in order to make the best marketing decisions. When only operating in a particular local area, it is typically not necessary to attract customers outside of that area which should be reflected in any optimization efforts. Rather than wasting time and energy on global marketing efforts against other global competitors, community businesses will do much better by concentrating any efforts on reaching nearby customers, the ones who actually buy the product or service. Location Is Everything When marketing only to a regional audience, it is customary to use a town, city or other local name as part of the website's name or URL. That area name should be used as much as possible without overdoing it wherever possible, increasing the changes when indexed of being displayed for that query. Put location names in metatags, keywords and certainly within the body t